Should’ve Gone to Specsavers:
Fishing

Three years after I left Specsavers, an old creative partner revived one of our scripts to launch “Should’ve gone to Specsavers” in Canada.

The ad increased brand awareness in Canada by 70% and was picked as one of the Best Ads on TV.

Client: Specsavers Canada
Agency: Specsavers Creative

CW: Nick Brouard, Lucy Weetman
AD: Holly Piriou
CD: Richard James