Should’ve Gone to Specsavers: Detective.

A hapless, hard-of-hearing detective mumbles his way through his day-job, mishearing at crucial points.

These idents were part of a suite that broadcasted on ITV during the break for British crime classics like Midsomer Murders.

Client: Specsavers Audiology
Agency: Specsavers Creative

CW: Nick Brouard
AD: Michael Hutchinson
CD: Graham Daldry + Richard James