MORE IMPORTANT THAN.

I was part of a team of creatives that delivered a 24/7 reactive campaign comparing everyday trivialities with the importance of your vision.

More Important Than ran for two weeks during National Eye Health Week 2017 and won Gold in the healthcare category at the Campaign Media Awards.

Client: Specsavers Opticians + RNIB
Agency: Specsavers Creative

CW: Nick Brouard, Geoff Alderman, Simon Bougourd, Mike McCallum
AD: Naomi Bishop, Neil Brush, Lucy Weetman, Andrea Raanas
CD: Richard James + Graham Daldry

Featured: Campaign / The Drum / Newsworks