MORE IMPORTANT THAN.

Nothing is more important than your vision. “More Important Than” was a 24/7 reactive campaign that responded to breaking news and TV shows as they were happening, to remind people to take care of their eyes.

It won Gold in the healthcare category at the 2018 Campaign Media Awards

Client: Specsavers Opticians + RNIB
Agency: Specsavers Creative

CW: Nick Brouard, Geoff Alderman, Simon Bougourd, Mike McCallum
AD: Naomi Bishop, Neil Brush, Lucy Weetman, Andrea Raanas
CD: Richard James + Graham Daldry

Featured: Campaign / The Drum / Newsworks