MORE IMPORTANT THAN.

I worked in the war room of a 24/7 reactive campaign that compared live news and TV shows to the importance of checking your eye sight.

“More Important Than” won Gold in the healthcare category at the 2018 Campaign Media Awards.

Client: Specsavers Opticians + RNIB
Agency: Specsavers Creative

CW: Nick Brouard, Geoff Alderman, Simon Bougourd, Mike McCallum
AD: Naomi Bishop, Neil Brush, Lucy Weetman, Andrea Raanas, Michael Hutchinson
CD: Richard James + Graham Daldry

Featured: Campaign / The Drum / Newsworks