Better by Nature.

Canfor needed a refreshed brand and tagline that better aligned with its commitment to environmental responsibility.

Better by Nature captures Canfor’s values by emphasising forest renewal, innovation, quality and, above all, deep respect for the woodland it stewards.

Better by Nature won bronze for best rebrand at the West Coast Creative Awards.

Client: Canfor
Agency: Full Punch

CW: Nick Brouard
AD: Trista Capitano
CD: Chris Zawada

Featured: Strategy / LBB / West Coast Creative Society