Better by nature.

Client: Canfor
Agency: Full Punch
Role: Brand Strategy / Brand Line

Canfor is not your average forestry company; innovation, sustainability, and integrity are at the core of its identity. Originally established with a humble brand identity in the 1960s, Canfor required a new brand strategy along with an updated look and feel to reflect its modern success while shedding the baggage of the past.

Better by Nature is more than just a tagline; it reflects Canfor’s core values. It highlights the company’s commitment to forest renewal, its focus on future-oriented innovation, its dedication to high-quality products, its emphasis on long-term partnerships, and its profound respect for the forests it manages.

Featured: Strategy / LBB